Color Psychology

In films and photography, color has a magical way of creating moods and showing emotions that characters are feeling. However, colors aren't used randomly, and there are intricate decisive steps made when determining what colors excite certain emotions when viewed with a character. Certain colors create a variety of moods and it is important to understand the effect of each individual one to help make your films more cinematic and impactful.


Red




The use of red is generally used in movies to show intensity as well as romance. Red is a very strong and overpowering color and it is likewise used in films to show a characters strength and their dominance in certain situations. Red can also represent anger, rage, and hatred which are the extremes of dislike. The use of red can show a characters hatred towards certain situations or people.














Examples:





Orange
















Examples:




Yellow





















Examples:



Green






Green is commonly used to represent evil and manipulative people. Green represents balance and harmony. Green is also the most dominant color in nature and it can also symbolize growth and promote safety.


Examples:



Blue




Blue is the color associated with technology and anything modern. Therefore it can represent calmness or can be overpowering to show lack of emotions or detachment. Blue also reflects loyalty and can be used minimally to show peace and loneliness.

Examples:

In Cellulum Short Film

Script:
For this short film project my group consisted of Ryan Burnett, Anna Sarol, Lily Beckwith, Drew Conners, and myself. After reviewing the scripts in our group, we finally chose Drew's script to produce. This script was called In Cellulum and had a darker and ominous plot line. In his script, it focused on one boy who seemed trapped and contained in a small room until he finds a way out. The boy then exits his "cell" to find himself at home with his family only to return to feeling trapped again latter. This script is a settle metaphor for depression and feeling contained in ones thoughts and feelings of uncertainty in life. We chose this script because it had a very interesting style and we thought we could really develop a cinematic film through it.

Process:
Pre-production-
In pre-production for this film we began by reviewing the original script and brainstorming ideas on how we can develop the concept further and make it more reasonable to the locations available. After the script was finalized, we began story boarding and then assigning production roles. For this project, Drew was the director, Lily was production designer, Anna was the costume designer, I was directer of photography, and Ryan was editor. However, throughout production these roles shifted around and Lily became the director and my edit of the film ended up being used. Latter, we began casting. We had a lot of conflicts with casting and finding a boy that could be available enough for us to film. We ended up casting Hayden Morgan as the lead boy and using Lilies parents as the parents in the short film. Once an actor was finalized we were able to prepare a filming schedule that contained two in class filming days and one Sunday shoot.

Production-
Production for this film was very rushed and we had several conflicts in the process. The members in my group all had very busy schedules and the only available times to film were during class and briefly on a Sunday. On our first day of production, Lily and me worked to film Hayden in the first and third acts of the film. We were able to work fairly smoothly, but we were only able to film with him for one class period at school. The next day, we shot with Liam Shearon who acted as Hayden's hands and he allowed us to film more close ups for our film without Hayden on set. The last part of production was filmed on a Sunday with Hayden, Lily, and I. On this day, we were able to film Hayden exiting his room and eating with Lilies family. We were able to film very well together and we got all the necessary shots before it got too dark outside.

Post-production-
In post production we had several conflicts. Ryan was editor at the beginning, except Drew and him worked together to organize the clips and removed a lot of the shots I took initially because they didn't like there perspective. I then went on to edit my own version of the short film to get more practice as an editor and to be able to show my own cinematic perspective of the film. Ryan had a hard time getting the film to 5 minutes and he had to turn it into more of a PSA. I was able to get the film to 5 minutes and show the plot a little more so we presented my edit instead.

Role:
In this film I was the director of photography and editor and I helped a lot in producing. Overall, I learned a lot about filming through this process. I haven't touched a camera on set of a video project in so long that I was very unfamiliar with the function of the Canon DSLR's. This project really gave me the opportunity to learn how to operate the camera, as well as how to illustrate a scene more creatively and to create an overall mood through specific perspectives. I specifically learned a lot of technical skills in this project. I now am very comfortable working a DSLR and I definitely want to work behind the camera more. I also learned a lot about using premier pro. Editing a short film takes a long time and I was able to be very organized and productive throughout the editing process. I also learned a lot about how music and sound effects play a role in a video and how they can add so much to the overall quality.

I didn't just learn technical skills, but also professional skills through this project. Since my group was so short on time, we really had to work to get the actual filming done on time. Lily and I took initiative in guaranteeing we had all the footage and that it was usable by the day to begin editing. I also had to learn to work with different people. Although, my group had lot's of conflict, we were still able to produce a film that showed a story and contained three acts. The majority of this project was created by Lily and me and we had to focus on project management and organization to make sure we finished on time.

Differences:
If I was to do this project again, I would want to work with different people and chose a script that had a little more depth to it. I think the script we had was good, it just needed to contain a few more deeper concepts that we could elaborate on more to create a longer film. It was also very stressful only working with one other person in guaranteeing the project got done, so I would wan't to make sure I would be working with people that would get stuff done for the project.

Same:
I would keep the same working with Lily. We were able to collaborate really well together and worked very hard to make sure every thing was completed.

Experiences:
This project has taught me lots of lessons that I can take onto the next project. This project really taught me that I enjoy a variety of production roles and that being cinematographer is something I want to spend more time working on. I also learned a lot about myself as and editor and I want to spend time editing more so that I can work to develop my skills more and to become faster at producing high quality work.

Conclusion:
Overall, even though my group faced lots of challenges in the production of this video, I learned a lot of valuable lessons about myself and my roles in video production. I hope to take the lessons I have learned into the production of our feature film so that we can produce an amazing film that highlights the many talents of e-Communication students.

 

Concept
For this project, every group had to come up with a concept for their public service announcement. My group had a hard time initially coming up with a concept, but we ended up choosing a concept that would relate to healthy eating and nutrition. Our final concept idea was to focus on healthy eating in school lunches and we decided to have our video show several students and teachers displaying healthy alternatives to high calorie lunch options.

Process
The first step in the pre-production process was assigning production roles. Anna was director, Lily was production designer, Ryan G. was costume designer, I was cinematographer, and Ryan B. was editor. After we had production roles, we began story boarding our concept. Our story boards had constant editing and we changed lots of ideas as we went through the process. After we had an idea of who we wanted to act in each scene, we casted a variety of people to show different students, teachers, and coaches participating in healthy eating. After we had our video all planned out, we developed a production schedule and figured out the best days to film. Filming took around 3 days and happened during the school day. After filming was all done, I began arranging the clips in Adobe Premier and began editing the actual video.

My Role
In the production of this video we began by assigning specific production roles that changed slightly during production. For this video I mainly worked as producer and focused on planning out filming days, making sure all props were on set, and making sure the shots were consistent with the pattern of the video. During the production process my group learned how each student was able to incorporate their own skills into the filming days and that even though we were assigned specific roles, we were still able to help each other out along the way.

Technical Skills
Through the production of this video I learned several technical skills. For the title screen introduction of the video I really wanted to have text appear after the apple rolled off of the screen. I knew a member in my group, Ryan, was able to do this but I wanted to be able to learn the skill for myself. For this video I watched several video tutorials to teach me how to use Adobe After Effects. Since film and photography is the future field I want to pursuit, I knew I would need to learn how to use this piece of software eventually. After working on the animation several times I was able to get a title screen that I was happy with. Technically through this video I have also learned how to be a more precise editor and pay more close attention to details in shot transitions.

Professional Skills
Working on this video also helped me develop several professional skills. For this video we worked with a larger group of students than we usually do and I had to learn how to collaborate with several different students I haven't worked with before. For this video I also took on a lot of leadership in organizing filming days and letting our group know when we needed certain props. My group also learned the importance of communication through this video. For one day of filming we were supposed to have a certain prop but we didn't know who had been told to bring it. After this mistake happened, we were able to move on and be more successful in communication by having a more organized approach to filming days.

Lessons Learned
If I was to do this video again, I would want to be more hands on with the camera work. Ryan took lead most days on filming. If I had to opportunity to shoot again I would want to get a better shot of the gymnast and work closer with lighting and better framing.

For this video there are also several things I would want to keep the same. I really enjoyed creating the animation title screen and I would definitely want to continue doing my own animations for videos now on. I also really enjoyed working with my specific group and I believe we had a lot of good ideas.

After filming this video there are several experiences I can take on to my next project. This video taught me the importance of communication and I know that's a skill I can get better at in future videos. I also learned a lot about animation and how to use Adobe Premier that I can use to make the editing of my videos a lot more professional.

Conclusion
In conclusion, I really enjoyed creating this public service announcement and working with a different group of students to make it possible. Although my group experienced challenges along the way, I believe we were able to move forward and create an end product that reflected our best work. I am very happy with the way the video turned out and I look forward to creating more entertainment style videos throughout the semester.

Music Video

The first project I completed this semester was a music video. For this video, my group used the Taylor Swift song, Everything Has Changed. In order to fit the overall mood of the video, my group worked on establishing a strong warm aesthetic and used the 6 shot system to add variety to the film.

This project took around a month to storyboard, location scout, and film. The first step in this process was choosing a song and actors. I was very set on using the Taylor Swift song Everything Has Changed because I knew it would be an interesting song to show a story through. Next, my group worked on casting actors that we could find similar look alike kids to. Eventually, we found 4 actors that would work perfectly with the video. Once casting was set we began to film. Our group used a wide variety of locations to tell a story. Since we had to travel a lot to film, it took around 5-6 days of filming to get all of the footage. After filming was complete, our group began the editing process. Editing took around a week and I was very happy with the way the video turned out.

There were several challenges I faced in the production of this video. One main challenge was finding days to film. Everyone in our group had very busy schedules and it was very difficult to find days we could all film together. Also, we had a hard time figuring out how to edit this video. Everyone had a different perspective on how we should edit the video and it ended up with us all editing our own individual videos.

I learned several new skills through this project. Mostly I learned that everyone has a different perspective and vision when it comes to video production and that you need to work with everyones ideas in order to produce a successful video. Our group struggled with accurately communicating ideas and after the competition of this video, I now know ways I can work as an individual leader to make filming and editing easier for everyone. I also learned how much I really enjoyed filming music videos. Going into entertainment video I knew I wanted to make short films and movies in my future. However, now that I've made a music video, i've really begun to love this side of video. I now have plans to film 2 music videos this summer and I hope to use the skills I learned from this video into the production of new music videos.

Some feedback my group received was to use a tripod. My group didn't use a tripod for the majority of the shots and it was very obvious in the final video. The stabilization software can only do so much to stabilize and it is really important to use a tripod when possible.

If I was to do this video again, I would use a tripod as well as more variety in the shots. We had lots of shaky footage and shots that where from similar locations. I think if we used more close ups and establishing shots the video would look a lot more professional. Another thing I would change would be my production role. I want to get behind the camera more so that I can get specific shots that I vision.

Overall, I really enjoyed creating this music video and am very proud of the way it turned out. This was the first music video I've ever produced and I hope that I am able to continually make more music videos throughout the next few years. This project helped establish my love for music videos and I have learned several new skills through this video that I can carry into entertainment video next year.

High School Musical 3 Trailer

The next project we completed this semester was a recreation of a high school movie trailer. For this video, we had to recreate each scene shot for shot. My group decided to do the High School Musical 3 trailer because we knew we would enjoy the challenge of a more complicated trailer that included lots of dancing and audio.

This video took around one month to produce as well. We spent around a week and a half planning for the video and location scouting. We had to screenshot every scene from the trailer which took a while but was very helpful in the shoot. We also had to spend a while choosing a cast. Because High School musical had such district characters with personalities, we had to find people who would fit the same personalities. We also had to do a lot of choreography and planning before filming. The actual shoot went really well and we got most of our filming done within 2 days. After we finished filming, we began editing. Editing was fairly easy since we just had to recreate what was already done in the original video.

There were several challenges I faced in the production of this video. First off, it was very hard to organize what shots we needed to film. Since lots of our shots took place in similar locations it was hard to know where we needed to set up the camera. Secondlly, it was also fairly difficult to teach the choreography. The original trailer had very short clips of people dancing and it was difficult to see what dances took place in them

In the process of this video I learned several new skills. I mainly learned the skill of time management. Since this video took a lot of time to organize a filming day and to find a day when all actors where available, I had to really make sure every day we could film on was successful. Our group really had to maximize the time we had together to guarantee that our video got done on time.

Our group received feedback on audio levels and specific shots. We had some problems getting good audio since we filmed in several loud locations. Lot's of our shots also didn't accurately match the original video and we could have done a better job at redoing shots until they matched.

If I could change anything, I would use more props and costumes. We tried our best in our limited time to match wardrobe with characters but it defiantly could have been matched better.

In conclusion, I really enjoyed filming this video and I had a really great time working with the cast and crew of this video. The High School Musical trailer was a good choice in recreation because we were able to find actors who really fit the role and where open to acting. I am not totally happy with the final product, but I think it shows a lot of hard work as well as room for improvement in the next years.

Terror-Dactyle Short Film

The last video we made was a short film. For this project we were assigned groups which was really cool because it gave me the opportunity to work with a new group of people. For this short film, it needed to be anywhere from 5-10 min. Initially, everyone in our group wrote their own short film treatment and script and then we chose which one we wanted to produce. My group chose Evan Mayo's script originally titled The West Woods. We really enjoyed how humorous and creepy we could make the video and decided to create that film.

This video took a little over a month to create. Creating a short film was a very long process. We first selected the script by Mayo and revised it a lot to add more humor and thrill. We wanted to make the video as cliche and funny as possible. We eventually renamed it Terror-Dactyle because we made our bad guy wear a terrordactyl costume.  We then had to cast 4 actors that fit with 4 different personalities in the script. Finally, we decided to film at Evan's house and we were ready to begin shooting. We worked a lot in this production with wardrobe and props. We decorated the basement in a lot of halloween costumes and tried to make it look as creepy as possible. The filming went very well since all of our actors were able to embody the personalities we gave them. Lots of the humor was improved and it made the footage a lot more natural.

A few challenges we faced was with lighting and plot. When we began filming it was very bright out, but by the time we got to the ending scenes it was very dark. We had trouble with getting good lighting and we had to use our phone flashlights a lot. We also had a hard time trying to show the ending of the video and the overall conclusion is a little bit rushed.

Throughout this production, I learned the importance of managing in class time. Since I was working with a new group of people, I had to work on communication. We also had a lot to get done before we could begin filming and we had to make sure everyday we were working on something productive in class. Our successful pre planning really helped make the filming days go smoothly.

Our video received very positive feedback. Lot's of students thought our video was very funny and was a different style of video compared to all the serious short films that were produced.

If I could change anything about this video, it would be the ending. The ending was very rushed and confusing and if I had the opportunity to redo anything it would be to add more transitioning shots at the end.

Overall, I really like the final product my group produced. The funny dialogue, props, and sound effects really contributed to the videos overall mood and made it more enjoyable.

Time In Class

Throughout this semester I have efficiently used my time in class. Since every project is team based, the time we get together in class is very important. Because I have such a busy schedule and so does everyone else, the time I was in class really helped make sure every project was completed on time.

At times, I finished projects early and I had extra time. When this happened I helped give feedback to other groups videos and researched new skills I can apply to my own videos.

Outside of class I do a lot to help enhance my work. Outside of class I use Pinterest and youtube to research other ways to edit videos and ways to make my videos better. I am also on Team 1710 on the media team. Being on 1710 really helped enhance my work by giving me more experience in editing videos in short amounts of time.

Strengths

One of my biggest strength is project management. Through everything I am involved in, I always make sure I give as much time as needed to video so that my projects can be completed on time. I really strive to make sure all my work is done to the best of my ability and that I am proud of all of it.

Another strength I have is collaboration. I can work well with everyone and being in a new group for the short film really helped me develop this strength even more.

Weakness

One weakness I have is communication. There have been several times I have had to be absent in class because of doctors appointments and track meets. When I am absent I need to work more on communicating with individuals on where I am and how I can make up my assignments from when I am gone.

Summary

High School Musical 3 Trailer Recreation 

Project

Process

Lessons Learned

Changes

Keep the Same

Experiences

Conclusion

Overall Project

For this project we created a music video to the song of our choice. In a group, we chose a song, location, and style of editing. Our goal of this video was to create a professional style music video that is similar to the original song production. My group chose to create a music video to Taylor Swifts song Everything Has Changed.

Process

To create this music video, it took several days of planning as well as filming. We began by coming up with a general concept. Taylor Swifts actual music video had a feature on two young kids who fall in love. I thought the music video would be better if it had a transition between two young kids that would start as friends and slowly be in a relationship years later. After we had a general concept my group began storyboarding and creating a general layout on how we wanted the video to look. We then began making a beat sheet so that we can match scenes with certain times and words. After we had the entire video storyboarded and our actors casted we determined a location. We decided on having a warm aesthetic so we determined several locations that would match the warm tone. We began filming with the kids and shot on a playground. We then filmed the majority of the videos shots with the older couple. We filmed at a park, the ONW library, POUR coffeehouse, and the country club plaza. After all the filming was done it was time to begin editing. To edit I organized all the clips in final cut based on location. This really helped with editing because it helped me sequence the shots a lot better. Editing took quite a while and I asked several people on advice in order to prefect it.

Skills Learned

Throughout the production of this video I learned several new concepts. I've learned a lot about planning videos and determining locations. I also learned the importance of using a tripod and using a steady hand. Lots of the shots taken of motion without a tripod were vary shaky and stabilization in premier could only do so much to fix it. I also learned the importance of using bins in editing. Without bins my editing process would have taken a lot longer than it already did.

I also learned several collaboration skills. I learned how to plan events based on other peoples schedules. I also was in a fairly large group and that helped me learn the importance of project management and making sure everyone is doing their part to get the project done.

Changes

There are a lot of things I would do differently if I was to do this project again. Having a large group was fun, but overall it was a lot of work to get the video filming planned. It was also hard to determine rolls for everyone. I would also like to be behind the camera more instead of just directing. I filmed a few of the shots and was very happy with them and I wished I was able to film more steady shots.

Keep the Same

If I was to do another music video I would definitely keep a few things. I really liked the process of editing I used as well as the locations of filming. Having good locations really helped with the overall videos mood and made it look a lot more professional.

Conclusions

From this video I learned the importance of collaboration and technical skills. I have learned a lot about filming that I can use throughout the next semester to enhance my videos. Overall, I really enjoyed creating this project and working with the people in the process. This video has really shown me my passion for music videos and I hope that I can work to make my videos a lot better in the future.

Music Video:

Taylor Swift-We Are Never Ever Getting Back Together
In this music video it uses lots of creative shots and different costumes to create a very fun and lighthearted video that was filmed in one take.

Video Style: 

Throughout the video Taylor Swift is the one singing to the music and really illustrates the words she is saying. She also transitions from a variety of locations that make the video a lot more interesting.
 The shots are all very different and contain different outfits and locations.
The transitions are all very smooth and coordinated and make the video a lot more unique and energetic.

StoryLine: 

Taylor Swifts song is telling the story of her previous relationship and her goal of ending it and moving on. The music video really illustrates how she feels in the situation and how she is ready to move on and be more free and happy in the variety of upbeat dance scenes throughout the music video. The story is being told through scenes she has with her ex in situations where they may be arguing or just not quite getting along illustrating the need for an ended relationship. They are contrasted with fun dance scenes that lighten the mood of the video.

Application: 

Review:

The director did a very good job in making this a one take video that transitioned well. The many different locations really work well together and make the video very exciting. I also really like how Taylor Swift is singing the words to the song and is illustrating them well to make it look more realistic.  I didn't really like however how the band was a group of animals and I think it really doesn't fit with the overall mood of the music video. I think that it would have been best if the director just had a normal band playing.

Conclusions:

In conclusion, I really liked this music video because of its very fun mood and how it is a one take video. Just like all Taylor Swifts music videos, this one really shows Taylors ability to sing as well as to preform. The use of bright colors and fun wardrobe creates a very interesting video that is very different from other celebrities and makes her stand out as unique.

Overall her music video has over 400,000,000 views since it was published in 2012 and has remained a popular song for teenagers and adults everywhere.