Glide Floss Commercial
6:07 PM
Product
My group decided to advertise Glide Floss Picks as our product for our commercial. We chose this product because it is through a company that isn't always advertised or expected to have commercials for. For our commercial, we wanted to begin by showing a couple having a cute date in a park. As the couple strolls through the park, they casually interact with each other and laugh as they make their way to a park bench. After the couple sits on the bench, we wanted to show a perfect moment that was eventually ruined by the boy having food in his teeth. Once the girl realizes something is in his teeth, she pushes the boy away and gives him a glide floss pick so that the "perfect moment" could continue.Process
The process of this video began with brainstorming a product and creating a story line with a beginning, middle, and end. Once we had a concept, we went straight into storyboarding to help further concept the video. After we finished storyboarding, we assigned production roles and began typing and finalizing our script. Our concept only required 2 actors and we all quickly agreed that Austin and Amanda would be perfect actors for our video and they both were really open to acting with us. After all our pre-production was finished, we began filming. We were only able to film one day due to how busy my groups schedules were, but we managed a filming day after school. On set we began by blocking through the scenes and choosing the specific locations in the park we wanted to use. We finalized on a park bench along the trail and began shooting. We followed our story boards in the sequencing of filming and were able to finish all filming within 3 hours. After we had all our footage, our editor began arranging clips in premier pro and creating a rough edit of the video. After a rough edit was completed, my group was able to collaboratively give feedback on small adjustments and we all helped choose the final audio to be used in the video. After around 3 full days of editing, our project was complete.
Production Role
For this project, I was my groups cinematographer. I usually do cinematography for most class projects and working on this commercial helped me become better at shooting closeups as well as creating a smooth tracking shot. On set I also had the opportunity to teach the two juniors in my group a little about DSLRs since haven't gotten to work with them too frequently.
Professional Guarantees
On this project, I was able to develop my technical skills by shooting a different style of video. I have never truly shot a commercial and it was interesting to learn about a new cinematic style. This project also took a lot of focus on communication and collaboration. This project was the first time I worked with Erin, Cade, or Dominic and it was interesting to get to understand everyone's different perspectives on making videos and their experience. By working with two juniors, I was also able to advance my leadership abilities by teaching them about set and how to run a production so that it is time efficient and successful.Changes
If I was to do this project again, I would probably have spent more time on set and in choosing what music to use. When my group filmed this project, we were extremely rushed because a huge rain storm was about to come when we were shooting. We had to finish abruptly because it started to rain, and I wish my group had more time to develop the ending. I also would have liked to spend more time choosing the sound effects for the video. We weren't able to find any tell the day the video was used. Although, i'm happy with the sound effects, I wish we could have found some that fit the overall tone better.Successes
If I were to do this project again, I would definitely keep the group I was working in. Every member in my group had a very unique video talent and it was super interesting to get to work with juniors and other seniors who had a different artistic vision than me.
Principles of a Commercial and Filmmaking
I believe my group successfully met the objectives of a commercial by our use of emotional connection. When we initially planned the video, we didn't want the commercial to obviously start as a floss commercial. We chose to use emotional appeal to draw the viewers into an interaction on a romantic and cute date. I believe our climax came as a surprise and successfully marked a product in a unique way. I also believe our group successfully use the principles of filmmaking specifically in our cinematography and lighting. Even though it was stormy when we shot, the lighting looked really good in our location and I believe our cinematography helped develop the emotional storyline. I also believe our editing really helped develop the concept by the use of the pause effect and the graphics at the end.
Conclusion
Overall, I'm really happy with the video my group produced and I'm excited to have the opportunity to continue to work with more juniors throughout the year.
0 comments